Gruesome But Effective! Campaign Uses Black Ink from Smoker’s Lungs


BBDO Proximity Thailand has produced an ink specially made from the diseased lungs of smokers.

Working with medical faculty at Chulalongkorn University, the agency produced a black ink made from materials extracted from lungs donated after death by longtime smokers.

They then distributed the ink at public events. This campaign sparked a dramatic increase in the foundation’s cessation program by 500 percent compared to the previous year.

Source: AdWeek