Is The #ImNoAngel Campaign Bullying Thin Women?

Angel Or Not, All Women Are #Beautiful

Last year, Victoria’s Secret “Perfect Body” campaign drew much attention. It’s no secret that the models Victoria’s Secret uses to sell its wares are uncommonly skinny. The company’s celebrated “angels” are often accused of hawking unhealthy body image hang-ups along with lingerie.

Of course, no one expects a brand like Victoria’s Secret to advertise its wares on ordinary women, but there is a line between aspiration and thinspiration, and this campaign clearly oversteps the mark.”

That’s when Lane Bryant stepped in this week. The “plus size” retailer introduced an “I’m No Angel” campaign for its Cacique intimate apparel collection that featured women of diverse shapes and sizes. Quite the sucker punch at Victoria’s Secret.

The women who wear Cacique know that sexy comes in many shapes and sizes,” the company’s Web site reads. “They’re no angels — and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel.”

This can be interpreted in many ways. But the one that is most concerning is that this may be getting too far, after all two wrongs don’t make one right. In the defense about fat-bullying, did Lane Bryant go as far as to resort to ‘skinny-shaming’?

The fact of the matter is that fat-shaming and skinny-shaming are not different issues. They stem from the same source of dislike for someone else’s appearance.

Source: Lane Bryant