Research and studies conducted by Hunter Qualitative Research and child psychologists at KnoWhy Research, found that watching content online instead of on TV is the new normal for young millennials and even younger Generation Z’ers.
The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week.
62% t of all respondents said they prefer to consume video content digitally. Overall, more young people said they like and relate to content on digital platforms than on TV. A little under 70 percent said they relax by watching digital content, as opposed to 47 percent who relied on television.hat same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3 hours of scheduled linear TV content, according to the third annual Acumen Report. And of that, 6.4 hours happened online.
This is the very reason why brands like SweeTarts have been interested in creating online video programming featuring digital influencers and traditional TV stars. The candy brand debuted Get Roped In, a dating show Shay Mitchell from Pretty Little Liars and popular YouTubers Ryan Tellez of Defy Media’s The Warp Zone, and Meghan Rienks and Catherine Valdes of Catrific.
The show revolves around the fans of the YouTubers competing to go on a date with them by completing challenges using the SweeTarts Candy.