Get Instagram Savvy
For those in the art industry, knowing the do’s and don’ts of Instagram can prove to be very helpful in promoting oneself. People feed off artworks posted on Instagram, ESPECIALLY celebrities. It’s become a ‘thing’, and here is how you can do it too:
Create a Parody account
What better way to measure your success in the art world than counting the times you’ve been made fun of? It’s a form of refreshing criticism.
Match your outfit to the art
People love to see matching colors, it’s what everyone is programmed to look for. Get more followers by snapping pictures of yourself in a curated montage in which your outfit echoes the artwork on display. When you mix fashion and art, only good things can happen.
Nudity, salaciousness, and profanity go a long way
Jerry Saltz is the master of posting borderline offensive photos. His medieval images of beheadings, girls being spanked, or the classic nude model, always gets north of 1,000 likes on his account. Plus (bonus points!). You can do it too, and don’t be afraid to be witty with your captions.
Interact with “Immersive” artworks and see the likes roll in
This year, Oscar Murillo decided he wanted to take his canvases off the wall and throw them on the floor for people to play with (and wear) at MoMA. However successful this idea was (social media-wise), it may have been almost too successful. As artnet News broke the story earlier this year, one of those canvases went missing from the display. It had been stolen off the floor, though it was eventually returned.
Post big, ridiculous objects
Kara Walker‘s massive installation at the Domino Sugar Factory compels every visitor to take a selfie. People like ridiculous enormous things, but what we’re continuing to learn is that smartphones and social media may not be hindering our engagement at all, but causing it to evolve .
Post pictures of people posing in front of art
Show the world that people love your art! Find a cute little baby to pose with your picture, a beautiful girl or a handsome shirtless man could start getting you those likes you’ve been yearning for. Collector Stafford Broumand has a young man, who appears to be his son, stand in front of expensive works of art including those by such artists as Nate Lowman, Rob Pruitt, and Richard Prince. Meanwhile, Artsy specialist Elena Soboleva always gets more than 100 likes when she posts images of herself posing in front of art.
Post furry animals with attitude
Artist Andrew Kuo’s Instagram account @earlboykins doesn’t have any images of his artworks, his friends, the food he’s eating, or his whereabouts. What? You might wonder what he’s doing on Instagram at all. But his feed, which consists of nothing but a visual diary of cute furry animals—specifically cats with attitude—has 106,000 followers. Clearly he’s doing something right.
Milk your celebrity connections
Instagram is all about flaunting what you have, celebrity connections included. Viewers will find celebrities-a-plenty on MoMA PS1 director and MoMA chief curator-at-large Klaus Biesenbach’s account. Familiar faces often gracing the handle are Marina Abramovic, Lady Gaga, and James Franco. Expect to see thousands of likes on these pictures.
Crapstraction fares very well
Just take a peek at Stefan Simchowitz’s Instagram, he is the king of using the social media platform to create “heat” and “velocity,”. In that story, Simchowitz said when he uploaded a photo of Kour Pour’s paintings, he got a furious 2 am phone call from a billionaire collector demanding why he had never had an opportunity to buy them (seeChristopher Glazek Annotates His NYT Stefan Simchowitz Story). The posts with the most likes on his account are images of easily consumable colorful abstract paintings such as those by Petra Cortright and Marc Horowitz. Artists looking to get spotted—take note!
Blue is the warmest color
Blue-hued images get 24 percent more “likes” on Instagram than ones that are predominantly red or orange. Blue just attracts more viewers.