Always created a campaign that went viral with over 54 million views! It was even just featured during this year’s Super Bowl 2015, called Always #LikeAGirl.
They worked to see when #LikeAGirl became a less than favorable idea. They realized that people did not start to adopt these negative views until after they reached puberty. This was evident not only in females, but also males.
Watch what happens in the video, it will astound you!