Today, Maven, a telemedicine app that caters to the healthcare needs of women, launches a beta with $2.2 million in seed funding. Investors such as Great Oaks Venture Capital, BoxGroup, F Cubed, and several angels including WordPress founder Matt Mullenweg, former Gilt Groupe and AOL exec Susan Lyne, and Gerson founder Thomas Lehrman are all behind this revolutionary app.
Maven founder Kate Ryder was working as a VC at Index Ventures at the time when she came up with the idea for a digital healthcare app for women.
“A lot of my friends started having kids, so I started doing some research. After speaking to many women in their 20’s and 30’s, I found that what was out there didn’t have specific focus on women’s health.”
Maven is like most health apps by being interactive with its user, it allows those on the app to ask questions, browse health discussions, or to book a video appointment with a health practitioner. What makes Maven stand out against its competitors? Well the other health apps don’t focus on women’s health, its all just general information.
This has to sound ridiculous, as women make up the majority of healthcare decisions. Nearly 80 percent of women pick the family doctor, bring the kids to appointments and make the decisions for the family, according to figures from the National Partnership for Women and Families. For this reason the population deserved something that focuses on their specific.
Ryder took the risk and got the reward as she quit her VC job a year ago and went to work on building a telehealth platform for women. What she has now is a 10-person team made up half of men and half of women. She also says about 98 percent of the more than 300 doctors, physical therapists and nurse practitioners on the app are women.
It is to be noted that Maven’s price point is also a bit lower than other telemedicine platforms. Doctors on Demand is $40 per virtual visit. HealthTap pricing runs from $44 a visit to $99 per month on the platform. In contrast, Maven includes nurse practitioners and physical therapists and says the appointment price can go as low as $18 per visit for that reason.
“We found a particularly strong need around prenatal and postpartum care, as well as childcare or pulling long hours at the office,” Ryder said. “That’s why we’ve worked with so many different types of practitioners to create a product that offers women the healthcare they need, exactly when they need it.”
Maven’s main focus is on healthcare topics for women of childbearing age at the moment. This entails trouble conceiving, pregnancy and postpartum issues such as lactation, pelvic rehabilitation and depression.