Gruesome But Effective! Campaign Uses Black Ink from Smoker’s Lungs

black-lung-ink

BBDO Proximity Thailand has produced an ink specially made from the diseased lungs of smokers.

Working with medical faculty at Chulalongkorn University, the agency produced a black ink made from materials extracted from lungs donated after death by longtime smokers.

They then distributed the ink at public events. This campaign sparked a dramatic increase in the foundation’s cessation program by 500 percent compared to the previous year.

Source: AdWeek