Beyoncé received this 18-carat-gold Apple Watch Edition, with custom all-gold link bracelet (Karl Lagerfeld was the first celeb seen sporting this tech bauble).
B was seen wearing the watch at Coachella this past weekend. She even posted a photo of her glittering wrist to her personal photo blog. There might be a chance that the product placement is “part of a strategic advertising campaign targeting young, fashionable buyers.”
Well they’re using the right girl to sport it!! Right in the festival fashion/Queen Bey sweet spot
Source: The Cut via NY Mag