In our day and age, social media has become one of the most influential sources of communication.
Social media has undeniably become leadership tool as well. Women executives need to expand their toolkit to include social media. Its as if you’re killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. According to a survey conducted by NYC-based social media agency Brandfog, its a fact that women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders. This is why engaging in social media is an essential investment to your brand.
Engage your staff
Executives who use social media are able to reach a large number of people quickly using a forum that enables one-on-one engagement. Leslie Gainess-Ross interviewed several CEOs in several industries and found that social media has proven especially useful for CEOs during their first 100 days. Julia Hanigsberg, president and CEO of Canada’s Holland Bloorview Kids Rehabilitation Hospital, for example, has experienced first-hand the benefits of social media. As a new CEO, she hit the ground running on the communication front by launching her CEO blog to share her vision with more than 900 staff members and nearly 7000 clients.
You never know what impact your statuses will have on your business.
Build your personal brand
Crafting a strong and authentic personal brand is key to executive presence. The bottom line is if you don’t take charge of your online brand, the search engines will do that for you. Building presence on social media platforms, such as Twitter and LinkedIn will help you connect and build trust with your target audience. Make sure your various profiles online are updated, consistent and true to your leadership style.
Social media gives you the opportunity to show your personal side and paints a more human side to you. Don’t be afraid to show who you truly are! Social media, in its essence, is about making connections with others. Concealing who you are is a missed opportunity to form meaningful connections with others.