Apple Watch Pre-Orders Are A Success

There’s Much Expected Success From The Apple Watch

According to pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts, has spilled the beans on Apple’s newest gadget and says that the Apple Watch is on a solid start.

Apple received almost one million US watch pre-orders on Friday, April 10, its first day of accepting orders. This is based on receipts from 9,080 online shoppers.

  • Almost two-thirds of pre-orders were for the less expensive, aluminum Sport line, which starts at $349. About one-third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The gold “Edition” series, which starts at $10,000, didn’t represent enough US pre-orders to show up in Slice’s report.
  • The average selling price per watch was about $504. The average order was for 1.3 watches.
  • The most popular color is Apple’s “space gray” aluminum case—40% of pre-orders—followed by stainless steel (34%), silver aluminum (23%), and “space black” steel (3%).
  • The black sport band was the most popular band among all buyers, representing almost half of all orders.
  • Some 71% of pre-orders were for the larger, 42mm watch size.
  • Among Apple Watch pre-order customers tracked by Slice, 72% had previously ordered an Apple product in the past two years.
  • Apple also started selling its new MacBook laptop on April 10. Some 43% of those ordering a MacBook also bought an Apple Watch, according to Slice.

When will these babies be ready?

Actual Apple Watch sales begin on April 24 in nine countries: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US.